This study aimed at identifying the role of Jordanian universities in facing cultural globalization as perceived by
students. Moreover, exploring if there are differences in the study sample concerning the role of Jordanian
universities in facing cultural globalization due to the gender variable. In order to accomplish the objective of the
study, a (31) items questionnaire was developed and its validity and reliability were confirmed. Then it was
distributed to the study sample consisted of (200) undergraduate and postgraduate male and female students. The
study demonstrated that there are no statistically significant differences, in the sample estimates, concerning the
the role of Jordanian universities in facing cultural globalization due to the gender variable. The study
recommended the need to formulate a strategy to deal with the developments, especially the modern technology,
in addition to develop university curricula to entrench civilizational features that have an impact on the Arabic
personality to face changes. Moreover, the urge for creating and refining media to be more experienced to
contribute in building an Arab human who is conscious and able to be effective in confronting globalization
dangers and protecting the nation’ identity and values. It also recommends entrenching the concept of cultural
globalization and uncovers strengths and weaknesses areas by examining its advantages and disadvantages with
an open-minded view that contributes to the enrichment of scientific heritage and be open to global cultures
including their traditions and deep-rooted social values.
أ.د محمد سليم الزبون | mohammad saleem alzboon,prof | 15335