So far, there are few studies analyzing the impact of marketing and its role in achieving cybersecurity for Zain's employees, on the perception that the consumer of the telecom product has loyalty to this company, and suggests that this study identify the critical points for the occurrence of adverse effects due to unethical marketing in the telecommunication industry. This study is relevant to all business owners involved in telecommunication products and service providers because they will be able to better monitor marketing activities. This study presents empirical research on the perceptions of consumers on ethical issues and the objective of this study is to investigate the factors related to ethical issues in marketing practices and to detect the potential effects of these factors on consumers, so the main objective of this study is To know the perceptions of consumers about ethical issues of employees in the company with customers in achieving cyber security. Therefore, the researcher has chosen to (Zain Iraq Telecom Company) to be a field of study because of the importance of the role played by the direction of society by contributing to the development of the telecommunication sector which is one of the important sectors in Iraq and has been distributed (150) questionnaire on the target sample and retrieved (110) form, and Used (95) Form to be valid for statistical analysis, thus the number of respondents surveyed (95) individuals and the measure of this study to assess the levels of perception of ethics staff from (22) Paragraph for five points (from 1 to 5). The minimum score possible in this metric is (22), the maximum result is (110) and the degree
علي عبودي نعمه الجبوري | Ali abboodi neamah | 11827