عنوان المقالة:ادارة العائد في المنظمات Emerging Trends in Revenue Management in Service Industry
د. ماجد قاسم السياني | Dr.majed kassem alsayani | 12981
نوع النشر
فصل في كتاب
المؤلفون بالعربي
ماجد قاسم السياني
المؤلفون بالإنجليزي
Majed Kassem Alsayani,Dr. B.A. Karunakara Reddy,Bardees Taher
الملخص الانجليزي
Revenue management is the practice of maximizing a company’s revenues while selling the same amount of products or services. It employs a mix of pricing strategies and systems to maximize yield. Industries that have products or services that expire -- such as hotel rooms, banquet halls and meeting rooms in the hotel industry and airplane seats in the airline industry -- utilize the term “revenue management” most often. Revenue management is the scientific way of dynamically managing prices, inventories, and capacities of perishable services. The general principles of revenue management are widely applicable although each particular application needs to carefully address the requirements of a specific industry. Revenue management is a proven technique that helps service industries to maximize their revenues. Knowing the importance of the topic, and having departments of management studies and hospitality management at the Institutes, AIMS Institute of Higher Education in association with Hotelschool The Hague, Netherlands organised an international conference on “Emerging trends in Revenue management in service Industry “on 12th and 13th February 2016 at AIMS auditorium, Peenya, Bangalore. The main objective of this conference is to gain an insight into the new trends and practices in revenue management practiced in the service sector globally. It also aims at providing a common platform for professionals from the Hospitality, Tourism, Business Management, Information Technology, Telecom, Banking, Healthcare and Education sectors to interact and deliberate on various concepts and issues related to revenue management with faculty and students participating from leading educational Institutions in India and abroad. The conference went on well as per the pre planned programme with four technical sessions and paper presentations. Eminent people from within the country and outside have delivered valuable speeches, interacted with audience and made the conference a fruitful one. In this context, AIMS Publications came forward to publish the proceedings of the conference along with the research papers presented in the conference. Hope this type of attempt help the people who are interested in understanding the whole about Revenue Management, particularly for service industry
تاريخ النشر
01/09/2016
الناشر
AIMS Institute of Higher Education
رقم المجلد
1
ISSN/ISBN
931603-3-6
رابط DOI
978-81-931603-3-6
الصفحات
105-117
رابط الملف
تحميل (337 مرات التحميل)
رابط خارجي
https://theaims.ac.in/jour_publications.html
الكلمات المفتاحية
ادارة العائد
رجوع