عنوان المقالة:رضا الزبون من خلال الشراء عبر الانترنت Factors influencing consumer satisfaction toward online shopping: a special reference to India context
د. ماجد قاسم السياني | Dr.majed kassem alsayani | 12981
نوع النشر
مجلة علمية
المؤلفون بالعربي
المؤلفون بالإنجليزي
Fatehi Almugari,Majed Kassem Alsayani,Amgad S D Khaled,Moatasem M Qaid,Eissa A. Al-Homaidi
الملخص الانجليزي
The study aims at examining dimensions that may affect online shopping satisfaction of Indian customers. The proposed model describes website design, product information, security and privacy, perceived usefulness and perceived interactivity that may influence customer satisfaction in online environment. Online and offline surveys are coordinated and self-regulated for online shoppers in Aligarh, UP, India. The study included a total of 497 online shoppers. Confirmatory factor analysis was applied to check questionnaire validity and reliability. A structural path model applied to examine the study hypotheses. The empirical results indicated that product information, website Factors influencing consumer satisfaction toward online shopping 237 design, security and privacy, perceived usefulness have significant and positive influence on the customer satisfaction toward online shopping in India. Also, the results revealed insignificant relationship between perceived interactivity and customer satisfaction toward online shopping. The findings of this study are limited to the customers in Aligarh City, UP, India. Future research can extend the geographical area of respondents. The results of this study will enhance and extend the online retailers' understanding of the roles of website design, product information, security and privacy, perceived interactivity, and perceived usefulness in enhancing online shopping and customer satisfaction in emerging markets like India.
تاريخ النشر
01/02/2022
الناشر
International Journal of Procurement Management
رقم المجلد
15
رقم العدد
2
ISSN/ISBN
eISSN: 1753-8440
رابط DOI
10.1504/IJPM.2022.121163
الصفحات
236-256
رابط خارجي
https://www.researchgate.net/publication/359082563_Factors_influencing_consumer_satisfaction_toward_online_shopping_a_special_reference_to_India_context
الكلمات المفتاحية
product information; website design; security and privacy; perceive usefulness; perceived interactivity; customer satisfaction; online shopping
رجوع