عنوان المقالة: The effect of relationship cultivation strategies on organizational reputation in conflict zones: The case of Yemeni private universities
حاتم علي حيدر الصالحي | Hatim Ali Hyder Alsalhi | 3713
نوع النشر
مجلة علمية
المؤلفون بالعربي
المؤلفون بالإنجليزي
Hatim A. Al-salhi ; Kareem El Damanhoury & Salwa Alawadly
الملخص الانجليزي
The purpose of this study is to examine the associations among relationship cultivation strategies, relational outcomes, and reputation in the context of higher education institutions in conflict zones. A survey of 450 students from two private universities in Yemen was conducted to test a proposed study model. The study uses structural equation modeling (SEM) to analyze relationships among model constructs. The findings confirm the strong mediating role of relationship outcomes in predicting organizational reputation, but also reveal that relationship cultivation strategies can have direct effects on reputation. The study further discusses situational factors that may have influenced students’ perceptions of organizational reputation, ranging from the ongoing military conflict and the deterioration of the economy to changes in tuition fees.
تاريخ النشر
19/01/2021
الناشر
Public Relations Review
رقم المجلد
47
رقم العدد
رابط DOI
https://doi.org/10.1016/j.pubrev.2021.102011
الصفحات
102011
رابط خارجي
https://www.sciencedirect.com/science/article/abs/pii/S0363811121000035
الكلمات المفتاحية
Public relations - Relationship cultivation strategies - Organizational reputation - Relationship outcomes - Student–University relationships
رجوع