This study aims to identify the strategies used by the Yemen’s communication organizations, (Yemen Mobile, and Saba-Fon, MTN, HITS-UNITEL(Y), Yemen Net and PTC) in the management and development of yield. This study builds on the discussion and analysis of trends in telecommunications organizations and Yemen’s information technology and its application to yield management systems through the following pillars: Optimal pricing strategies, Distribution strategies for outlets coverage, Demand management strategies according to the absorptive capacity of the networks, Continuous improvement strategies and Building strategies of ethics and values . The study describes and analyzes the data and statistics information which is issued by official authorities and published on the websites for several years. The researchers found that Telecommunications companies mainly focused on the using optimal pricing strategy, then distribution outlets for the regions and cities of the republic is a secondary strategy, followed by a demand management strategy, come continuous improvement and building values and ethics in last place strategies in terms of attention and application. There are deficiencies in the prioritization of telecommunications organizations in Yemen in terms of administration as it tries to return to the pursuit of cost management only. Considering that the practice of revenue management and the application of modern subjects, which are difficult to characterize fully. Researchers have made many suggestions that serve the subject of scientific paper and contribute to strengthening the foundations for the management of returns with the Yemeni operators .
تاريخ النشر
12/01/2017
الناشر
EPRA International Journal of Research and Development (IJRD)
د. ماجد قاسم السياني | Dr.majed kassem alsayani | 12755