عنوان المقالة:نموذج مقترح لاختبار العلاقة بين مهارات التربية الإعلامية في التعامل مع الأخبار، ومعالجة الفرد للأخبار بالطريقة المنهجية وغير المنهجية، ومستويات المعرفة السياسية A Model for Examining the Relation of News Media Literacy Skills, News Processing and Political Knowledge Levels
The study aimed to test the relation between the levels of news media literacy
skills, types of news processing levels, and the levels of political knowledge. Also,
the study investigated the relation between news media reliance, media gratification
sought and elaborative processing, and levels of political knowledge.
A survey method was used among undergraduate and graduate students at the
American University in Cairo. Furthermore, this research developed a scale for
measuring news media literacy skills among university students. The scales' items
tested on a sub sample then statistically examined through factor analysis for refining
the final items of the final survey.
Moreover, this research contributed to the field through proposing a new scale
for assessing news media literacy skills (SNMLS) that has been derived from
previous scales, with adaptation to Egyptian context and the proposed conceptual
framework. The scale achieved high internal reliability.
The findings revealed that there is a negative relation between the levels of
heuristic news processing, and levels of news media literacy skills (X2= 12.404, P
value= 0.015). Also, there is a positive relation between the levels of the systematic
news processing, and levels of news media literacy skills (X2= 26.675,P
value=0.000).
Furthermore, there is a negative relation between the levels of heuristic news
processing, and levels of political knowledge (X2= 11.668 , P value= 0.003). The
relation between the levels of the systematic news processing and levels of political
knowledge is insignificant (X2= 3.326, P value=0.190). And, when controlling the
educational field variable, the relation between levels of political knowledge and
levels of systematic news processing is significant and positively correlated (P value=
0.049, Partial r= 0.170). This demonstrates the importance of news media literacy
skills in processing the news intensely and avoiding the simplest interpretation of the
news stories. Therefore, the more news media literacy skills the person has, the more
analysis and deep interpretation takes place concerning the news information.
Consequently, this increases the level of political knowledge.
تاريخ النشر
01/03/2015
الناشر
The Arabic Journal for media and communication studies, Ahram Canadian University, Vol 8, Jan-March 2015.
دعاء محمد فتح الله راضي | Doaa Mohamed Fathallah Rady | 10694