This study aims to explore the faculty and academic administrators’ perception of
strategic planning effectiveness (SPE) in a reform environment, measuring the
impact of university type, gender, and job role. A total of 338 faculty members and
183 academic administrators who enrolled during the first semester of the 2007–
08 term at a public and a private university in Jordan participated in this workbased
research. A SPE survey was developed, consisting of 42 items distributed
on five dimensions: Importance of strategic planning, level of involvement, depth
of implementation, institutional planning model, and institutional decision making.
The results of descriptive statistics and three-way multivariate analysis of
variance revealed that the ‘depth of implementation’ dimension appeared to have
the most important impact on SPE. Also, results revealed that the sample of study
perspectives of SPE differ significantly according to their job role.
أيمن أحمد ابراهيم العمري | Aieman Ahmad Ibrahim Al-Omari | 13359