عنوان المقالة:الإعلان في الصحف لممارسي العلاقات العامة خلال حقبة الملايو 1957-1963 Newspaper Advertising for Public Relations Practitioners during the Malaya Era 1957-1963
د. محمد فضل عرندس | Asst. Prof. Dr. Mohammed Fadel Arandas | 4352
نوع النشر
مجلة علمية
المؤلفون بالعربي
محمد فضل عرندس
المؤلفون بالإنجليزي
Chang Peng Kee, Mohammed Fadel Arandas, Sivasangari Genapathy, Syed Arabi Idid
الملخص الانجليزي
The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities.
تاريخ النشر
20/05/2020
الناشر
Asia Pacific Public Relations Journal
رقم المجلد
22
رقم العدد
ISSN/ISBN
1440-4389
رابط DOI
https://doi.org/10.6084/m9.figshare.14207840.v6
الصفحات
1-8
رابط الملف
تحميل (66 مرات التحميل)
رابط خارجي
https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2022/Kee_volume22.pdf
الكلمات المفتاحية
Keywords: public relations; advertising; Straits Times; Malaya
رجوع