عنوان المقالة:فعالية العلاقات العامة الرقمية في إدارة الأزمات الصحية دراسة تحليلية لموقع وزارة الصحة العراقية The Effectiveness of Digital Public Relations in Health Crises Management an Analytical Study of the Iraqi Ministry of Health Website
عبد الرحمن عماد إسماعيل الدخيل,أ.د محمد جياد زين الدين ,كلية الإعلام قسم العلاقات العامة ، الجامعة العراقية ، العراق
المؤلفون بالإنجليزي
Abdul Rahman Imad Ismail Al-Dakhil, Prof. Dr. Muhammad Jiyad Zain Al-Din, College of Mass Communication, Department of Public Relations, Iraqi University, Iraq
الملخص الانجليزي
The study aims to identify the effectiveness of digital public relations in managing heath crises. Al heath institutions in their various fie ds are exposed to many crises, and they are in an environment that affects and is affected, causing the loss and collapse of their reputation and mental image among their mosses. as they live in a dynamic environment characterized by continuous change. It foces various chalenges. and the need for cigita public relations has emerged for effective communication with the public. By using various toas and means, especially to deal with hearth crises, as it is concemed with several roles to form a ink between these institutions and the public. Thus, it seeks to combat rumors that surround the institution to build a good reputation for the institution with the public, so health institutions are in constant need of public relations activities Digita studies at over the world, where the survey method was used, which is one of the most used methods in the fields of medic studies, which allows conecting data about the research community to study its reality and achieve its goals
عبدالرحمن عماد اسماعيل | Abdulrahman Emaid Ismail | 3029