عنوان المقالة:الإعلان في الصحف لممارسي العلاقات العامة خلال حقبة الملايو 1957-1963 Newspaper Advertising for Public Relations Practitioners during the Malaya Era 1957-1963
د. محمد فضل عرندس | Asst. Prof. Dr. Mohammed Fadel Arandas | 4451
Publication Type
Journal
Arabic Authors
محمد فضل عرندس
English Authors
Chang Peng Kee, Mohammed Fadel Arandas, Sivasangari Genapathy, Syed Arabi Idid
Abstract
The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities.
Publication Date
5/20/2020
Publisher
Asia Pacific Public Relations Journal
Volume No
22
Issue No
ISSN/ISBN
1440-4389
DOI
https://doi.org/10.6084/m9.figshare.14207840.v6
Pages
1-8
File Link
تحميل (66 مرات التحميل)
External Link
https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2022/Kee_volume22.pdf
Keywords
Keywords: public relations; advertising; Straits Times; Malaya
رجوع