تتسامى اللغة العربية في توظيف إمكاناتها، وطاقاتها التعبيرية في تحقيق نجاح الاتصال الإعلامي في إيصال مضمون الرسالة الإعلامية ويغدو إنتاج الخطاب الإعلاميّ المعاصر صناعة متكاملة وعملية تكنيكية يمكن الاصطلاح عليها صناعة الخطاب باعتماد استراتيجية التوظيف القصدي للمفردات والأساليب
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